“We saw this opportunity based on user demand, beyond just offering paid movies. Can we do ad-supported movies, free to the user?” said Rohit Dhawan, director of product management at YouTube [via Adage]. “It also presents a nice opportunity for advertisers.” So far, around 100 movies are available for ad-supported viewing on YouTube. “They are now a TV network,” CTO and Co-Founder @innovid  Tal Chalozin said [via Adage]. “They bring the audience and the distribution. And with better programming they can increase the ad prices.” Contribute Hire me

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